Transparency. A very common concept. An important quality. A metaphore.
Why some fragrances houses have always used trasparent glass flacons and they will continue to do it, while some others just don’t ?
The glass transparency allows to look trough, to evaluate also the colors of the juice, to give a color to the odour. A good quality of transparent glass allows our two senses: the olfaction and the sight to play togheter, to help each other in creating the proper emotion.
A perfume could be opaque, or containing dusts or some deposits on the bottom of the bottle- but you will never see it in the new glass bottle. To avoid these kind of imperfections proper maceration time, care and proper filtering process are necessary (better if hand made one by one). A non-trasparent flacon could hide this – it could be also signal of fast production.
We always show juice’s color – sometimes darker, sometimes lighter for the same reference of creation, all depending on raw materials and their “life” status. But always without colorants, with the same unique smell.
For us transparency is important. Not just in metaphorical meaning.
Discover our vision on P.A.R.S.